Sanja Ivekovic draws lines in black ink for performing a massage on her face and neck. Once reduced to the state of a demonstration dummy, she applies herself to performing this massage, as though her face was covered with cream. By spreading the ink, the skin is blackened, producing irregular smudges in places. Whereas the massage is supposed to enhance one's beauty, by the end of the sequence her face looks drawn and her eyes look as though they've been crying. The irony of the concept is directly drawn from schemas used for advertising cosmetics, in which a woman's face is covered with lines indicating how to correctly apply the cream. The artist's application reverses the meaning of these directives by transforming the face itself into an instruction manual, highlighting what women have become in this marketing context. This video is part of a broader approach in which Ivekovic reappropriates the iconography of feminine advertising. Her approach always focuses on a displacement of the interpretation and thus the meaning of the representation of women in women's mass media products.

Patricia Maincent